From 17 to 19 November 2026, Hotel Hills and Hotel Hollywood will present their offer at IBTM World in Barcelona, one of the most important international trade shows dedicated to business tourism, the congress industry and event organisation.
Some meetings open the door to new partnerships, destinations and business opportunities. For years, IBTM World has been exactly that kind of place – an international trade show that brings together leading representatives of the hotel industry, tourist destinations, conference organisers and professionals from the world of business events.
This November, Hotel Hills and Hotel Hollywood from Sarajevo will be among the participants presenting their offer to the international market.
Sarajevo as a destination for business travel and events
Business travel today means much more than booking a hotel room. Organisers of conferences, business meetings and international events look for destinations that offer quality infrastructure, professional service and an experience participants will remember long after they leave.
This is exactly where Sarajevo stands out. A city of rich history, authentic culture and genuine hospitality, it is increasingly well placed to position itself as an attractive destination for international business gatherings.
In this context, Hotel Hills and Hotel Hollywood are an important part of Sarajevo’s hotel and congress offer, providing the space to host a wide range of business and leisure events.
IBTM World – where new business stories begin
This year’s edition of IBTM World takes place from 17 to 19 November in Barcelona, at the Fira Barcelona Gran Via venue.
It is one of the leading international gatherings of the MICE industry (Meetings, Incentives, Conferences and Exhibitions), bringing together destinations, hotels, event organisers and business partners from all over the world.
For Hotel Hills and Hotel Hollywood, taking part in the event is an opportunity to present their hotel offer, establish new international contacts and build cooperation with partners looking for quality destinations and reliable hotel partners.
More than accommodation – an experience that begins in Sarajevo
Modern business tourism increasingly combines professional commitments with a rewarding experience of the destination. That is why hotels play a key role in shaping the overall impression of a business trip.
Through their participation at the fair, Hotel Hills and Hotel Hollywood aim to bring international partners closer to everything Sarajevo has to offer – from hotel accommodation and dining to the organisation of business meetings, conferences and a variety of events.
Meetings like these also matter for the wider promotion of Sarajevo, as every new business partnership can mark the beginning of new guest arrivals, international events and fresh tourism opportunities.
New meetings, new opportunities and a stronger international presence
Taking part in IBTM World 2026 is another step in presenting Sarajevo as a destination with a great deal to offer the modern business traveller.
For Hotel Hills and Hotel Hollywood, three days in Barcelona will be a chance to exchange experiences, connect with international professionals and create new partnerships that can contribute to the further development of their hotel and tourism offer. Because behind every successful business event there is much more than a well-organised programme – there are the people, the experiences and the destinations that leave a lasting impression.